Communication and Media Studies BA

1. Teaching creative communication: writing, speaking and problem-solving skills; development of critical thinking and negotiating abilities; learning techniques of assertiveness.  
2. Social media teaching: understanding the new type of communications and the radical changes of social media publicity and conscious usage of it; features of social networks.  
3. Project-based education: providing the opportunity for students to experience teamwork and active creativity.  
4. Learning to use media tools.  
5. Integrated approach.

During the three academic years, you will learn about the theory of communication and mass media, social studies, psychology and marketing, among others. You can develop your skills during practical courses, such as creative communication, plus social projects and media projects.

From the third semester, you will learn subjects related to your chosen specialization: International Communication or Integrated Media.

1. International Communication
2. Graduates of the International Communication specialization become professionals who are able to perform entrepreneurial, networking and managerial tasks in various fields of international social and political relations based on their comprehensive knowledge and skills gained in the area of mass communication and intercultural communication in addition to their excellent command of two foreign languages used for specific professional purposes. The educational objective of the specialization is to train experts with excellent knowledge of English for specific purposes, who are able to fulfil demanding managerial, networking and organizational duties in a wide range of positions in the area of international business, politics and cultural relations. In accordance with the educational objectives, the program places special emphasis on developing the cross-cultural and intercultural competencies of students, who are also introduced to the complex system of international organizations and the intricate processes that shape international relations. The module places special emphasis on the development of communications skills and the acquisition of special skills related to the successful strategies of career management as well.
3. Integrated Media
4. New media technologies and digitalization are changing media and journalism forever. Media and media education face new challenges in the age of digitalization; the digital revolution and the unstoppable expansion of different platforms of mobile communication tools reshape the face of media continuously. Media convergence is the revolutionary and evolutionary form of the new media environment, causing big changes in the global and national media landscape, media ownership, media systems and structures, information gathering methods, storytelling or presentation methods and also the journalism genres. The changes are based on the digital technological revolution, yet they affect all the social, economic and legal structural factors. In parallel with the changes in the media itself, media education faces new challenges in the age of digitalization as well. The Integrated Media specialization is our answer to these challenges. We are not teaching print, radio, television, online and social media with different specializations – we teach these together, in an integrated way. We also continuously change our education methods to provide relevant skills and knowledge: instead of frontal presentations, we focus on practical and project-based learning.



Specializations are launched only if a minimum of 15 students wish to join the specialization.

1. journalist, editor, press officer, spokesperson  
2. mid-level management position in PR,
3. advertising and marketing  
4. salesperson, event organizer  
5. international affairs officer 

1. Theory of Communication 
2. Advertising and Media Planning 
3. Digital Marketing (New Media Marketing and Advertising Trends) 
4. Public Relations Theory and Practice 
5. Social Studies 
6. Network Communications 
7. Multimedia Tools 
8. Creative Communication 
9. Principles of Marketing 
10. Media Market 
11. Media Law 
12. Media-skills Training 

1. Regular participation in the Prague MediaPoint Conference with students.
2. ThreeMedia Tournament: last year our student team won the competition in Prague. 
3. Regular participation in the South-East European Media Forum with students.