Calendar  
Order our brochure
Apply now!
FAQ
Contact us
How to apply?
STUDY GUIDE

Commerce and Marketing

Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations we can only succeed if we learn how to sell our personal brand.
Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates.

THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO:
…have strong verbal and written communication skills, who are vigilantly observant and up-to-date on what is happening in the world of business, and who are interested in the concept and operation of commerce and marketing.
 
CORE SUBJECTS:
Advertising and Media Planning; Market Research; Psychology of Advertising; Events Organization; Creative Thinking in Marketing; Economics of Commerce; Basics of Marketing; Media Economics; Theory and Practice of PR; Digital Marketing; Marketing for Small- and Medium Enterprises 
 
SPECIALIZATIONS:
• European marketing
• Global commercial management
Specializations are launched only if the minimum of 15 students wish to join the specialization.

CAREER OPPORTUNITIES:

• expert working for the commerce and marketing departments of multinational and national companies
• expert working for advertising and PR agencies
• manager of start-up businesses
• executives or marketing professional of small and medium enterprises
• expert in the non-profit sector

As part of the program all foreign students have the opportunity to attend a course in “Hungarian as a second language” free of charge!  
 
papp_vary_arpad.JPG“If your interests are not confined to the strict world of numbers or economics itself but you also feel the need to look behind the façade to identify and comprehend deeper underlying processes, I can wholeheartedly recommend the Commerce and Marketing program. In addition to mastering the tricks of marketing planning, at Metropolitan you will also learn how to present and communicate it in the most effective way.”
Árpád Papp-Váry PhD, habil., Associate Professor, Head of Program, renowned authority on brand building in Hungary
 

 
“Most people have no idea of what they buy or why they do what they do. I used to have the same problem but since I have been studying marketing, sociology and economics at MET, I have improved a lot. And it has become very clear to me that I will be able to use that knowledge not only in my work but also in real life.”
Gergő Papp, second-year student of the Commerce and Marketing program

rekettye_gabor_2.JPG“Employers expect us to train graduates who are able to adapt very quickly and who have the right skills and knowledge to meet the challenges of their respective jobs. Recruiters also highlight the importance of fluent second language competencies and effective communication skills for those seeking a business career. Thus, we keep a sharp focus on both skills at our program fostering commerce and media students to study part of their professional classes in a foreign language. Furthermore, they can also improve their knowledge at a host of foreign universities and colleges due to the extensive network of partner institutions of MET. During my studies I also had my share of exposure to international learning experiences at foreign higher education institutions and I believe that Metropolitan has everything individual students need to acquire rich business knowledge and skills besides becoming part of a truly amazing community.”
Gábor Rekettye, Senior Lecturer


DEGREE: BA Commerce and Marketing
QUALIFICATION
as specified in the diploma: Economist in Commerce and Marketing
DURATION:
6+1 semesters
LANGUAGE OF INSTRUCTION:
English
STARTING DATE:
September and February each year

INFORMATION ABOUT THE APPLICATION PROCEDURE AND DEADLINES

INFORMATION ABOUT TUITION FEES 

 


bkf_apply_now.jpg